Another British Invasion

The British are coming!

Earlier this month, TOPSHOP hailed from across the pond after a much-awaited arrival. Tomorrow, London-based designer Matthew Williamson will debut his line for H&M. I am definitely looking forward to Williamson's bold patterns and bright colors, which will be the perfect way to celebrate spring (when it finally gets here for good). I guess I'm not a true New Yorker, because I love wearing bright colors in the summer, especially after five months of wearing a dreary black coat.

This February, Williamson opened his first U.S. flagship store in the Meatpacking District. Starlets such as Heidi Klum, Lindsay Lohan and Rachel Zoe walked the red carpet into his whimsical store. But for those of us who don't have the luxury of designer shopping on a whim, his line for H&M is a smart solution for girls yearning for brand names at low prices. Unemployed starlets such as myself will be walking the sidewalk into one of the three H&M's that are housing the collection. Take my picture, Patrick McMullan!

Williamson is only one of the many designers that understands the lower-priced market by creating affordable fashions for the masses. Target hosted designers such as Thakoon, Proenza Schouler and Alexander McQueen. TOPSHOP houses Kate Moss' designs. H&M was the pioneer in designer-for-less-labels, collaborating with names such as Madonna, Stella McCartney, Comme de Garçons, Karl Lagerfeld, Rihanna and more.

I applaud these designers and companies that are joining forces to create reasonably priced fashions. When done right, these collections are sure to spice up your wardrobe without burning your wallet. Brilliant.