FORGET THE "IT" BAG OR THE "IT" GIRL. THE NEW "IT" IS NOT HAVING "IT" AT ALL. THAT'S RIGHT MY FELLOW NEW YORKERS AND FRIENDS ACROSS THE COUNTRY, UNEMPLOYMENT IS IN.

Wednesday, August 5, 2009

The Stash "Stretch Your Summer Sale"

Élan Kaplan Barish is the Robin Hood of the fashion world - except she's probably doing good in Chloé boots and a Balenciaga cape.

This entrepreneur, wife, mother and fashionista is the brains behind The Stash Consignment. After her friend, a closet organizer, visited a client who still had many new clothes with tags, Barish saw an business opportunity. She visits high profile closets around NYC and works with the women to pull top designer items that they no longer wear - always making them hold on to classic pieces that may one day come back or be perfect for their daughters. The items are then resold on her Web site and sales The Stash hosts. Sort of buying from the rich and selling to the budget babes at a very affordable price, all in "the spirit of sisterhood, fashion and honesty."

"Because of the economy, people aren't spending $2,000 on a bag anymore," Barish said. "We support the conscience of the fashion conscious."

Barish started the company last summer and has since grown a successful business, she nearly sold out each of the sale events and continues to do online business. And she makes sure her customers don't just feel like another sale as they would shopping at Bergdorf.

"I care about all of my clients. Being able to sell your friend a Birkin bag that she can afford feels great."

No bow and arrow in hand, just an honest eye for what can sell, Barish is making items accessible to women who wouldn't necessarily be able to afford it.

This native New York City gal knows that our summer weather isn't over after Labor Day. She also recognizes that women don't necessarily want to be buying full price summer items in August. To solve the dilemma, The Stash is hosting a "Stretch Your Summer Sale." Do just that - stretch your summer wardrobe and not your wallet.

Your favorite and most coveted designer duds will be discounted 20% off the already 75% markdown. Yes, you read that correct. The Stash is practically giving away Alice + Olivia, Fendi, Dolce & Gabana, Hermes Missoni, Prada and more.

Expect sample sale prices without the wild frenzy of a warehouse sample sale. No fighting for the last Chanel jacket or knocking down shoppers for a pair of Louboutin pumps. Instead, sip on a Fashionista cocktail specially created by Perrier-Jouët and Absolut, have a cupcake, and find your next treasure to take home.

Shop new with tags and pre-loved items on August 12, from 12 - 7PM at the home of Dana Haddad, 1182 Broadway. Cash and checks only. RSVP weiskopf@sunshinesachs.com.

Champagne cocktails, cupcakes and designer discounts; it's every woman's fantasy world. Maid Marian never had it so good.

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