FORGET THE "IT" BAG OR THE "IT" GIRL. THE NEW "IT" IS NOT HAVING "IT" AT ALL. THAT'S RIGHT MY FELLOW NEW YORKERS AND FRIENDS ACROSS THE COUNTRY, UNEMPLOYMENT IS IN.

Wednesday, August 12, 2009

More Gilty Pleasures

Today at noon, you may find yourself deciding between the sales at Gilt Groupe and its new lower-priced sister site, Gilt Fuse.

Gilt has dominated online sale shopping, hosting daily designer sales, in which shoppers race to fill their digital shopping bags. Dramatically reduced-priced items go within minutes of the 12pm start time. The company has mastered the frenzy that gets their 1.2 million members logging on at noon (EST), without the mess of a warehouse sample sale.

Fuse will feature women's contemporary designers, making more of our favorite brands affordable. The first sale includes Kova & T, Generra and Modern Amusement. Tags will be reduced 70% off - we're talking about prices around $75 - $150. Thank you Gilt Groupe!

Gilt members will have automatic and first access to sign up for Fuse. For those of you who are not members, I suggest you make it a priority.

This makes the race to snag the hottest items even tighter! My strategy is to have two browser windows open at the same time so I can optimize my gilty shopping opportunities.


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